For its newest marketing stunt timed for National Oreo Day and the brand’s 105th birthday, Oreo put cookie costumes on five DJI drones and flew them over the skyline. Dubbed the “Drone Dunk,” the drones dropped cookies into cups of milk set up on a barge alongside the East River. Per a statement from the brand, some cookies were dropped from the drones at the same height as the Statue of the Liberty, which for the record is 305 feet tall.
What in the name of chocolate sandwich edibles is an “Oreo drone,” you may be asking. Well, in this case, it’s a DJI Inspire dressed up to look like a giant Oreo cookie.